The CHOICE MAPS Database and Test allows individuals to understand how their human values and cultural codes ultimately determine personal choice. When combined with the personality assessment, the picture of the individual is complete - both HOW he or she will behave and WHY - the values and drivers behind his or her actions . It is the effective use of the CHOICE MAPS Database that enables our clients to do the following: segment personality, develop consumer and lifestyle insights, define behavior models, create decision engines and the economic rules to help quantify customer value, execute plans, and track performance so that predictive models and consumption strategies can be further refined. The Choice Maps Database was developed from the Human Value System Cultural Codes (vMEMES) Type Indicator Research and is among the most sophisticated software available. Methodologically speaking, the generation of such meme maps is simply an automated application of 'grounded theory'; an established qualitative research approach designed to generate models of meaning through iterative loops of data integration and analysis. Our PhD certified personality assessment is based on years of research from professionals in the fields of social biology, psychology, and the social sciences. The CHOICE MAPS team gives deep thanks to Ping Media Networks Rob Erlich and Tom Leonhardt for their server programming and database development expertise.

Please consider each of the 28 questions carefully, stay alert, focused and take your time... and most importantly have fun! Begin the CHOICE MAPS test!